There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small...
How to Earn the ‘Olympic Gold Medal’ of Customer Service
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the...
Sales Tips for a Successful Mother’s Day
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That...
SAF Webinar Tackles Missteps in Service — and How to Fix Them
“What flowers do you want us to use?” “Is $55 OK?” “We have a delivery fee, too — is that all right?” If you overhear these kinds of cringe-worthy...
Listen for Cues To Pitch Bigger Sales
A new year means a new column for long-time Floral Management author Tim Huckabee. Throughout 2019, the FloralStrategies founder will share “Tim’s...
Industry Pro to Share Sales Tip Ahead of Christmas in Portland
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means...
Profit Blast Brings Four Educational Sessions to Portland
By Anne Holub Three weeks after SAF Palm Springs 2018, the association is taking its 1-Day Profit Blast to Portland, Oregon, on Sunday, Oct. 7....
Money Motivates: How to Make Incentives Work for Your Store
Money motivates. It’s a simple yet powerful fact that you should use to your advantage to get more performance from your team while simultaneously...
Listen in on Secret Shopper Calls to Florists in Green Bay
Tim Huckabee loves to illuminate what's going right — and wrong — at retail flower shops. During his presentation "Smart Selling," on Sunday, July...
Turn ‘Summer Slowdown’ into Customer Service Training Time
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your...
Two Tips for Taking Better Outgoing Mother’s Day Orders
You're days away from one of the biggest holidays of the year. Don’t panic. "Mother's Day can be a lot easier, profitable and stress-free if your...
4 Simple Ways to Improve Your Showroom
Be honest: is your shop neatly organized or does it look like Cupid just threw up in there? In his Valentine’s Day Boot Camp, Thursday, Jan. 11,...
Expand V-Day Menu to Grab More Sales
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers...
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...