“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a...
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an...
When Suzie Canale went to see the steamy “Fifty Shades Darker,” she couldn’t take her eyes off the movie’s flowers. That’s not a euphemism. In a...
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
Hustling to figure out a last-minute way to promote International Women's Day next week —and all of the goodwill (and potential sales) the "new"...
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR...
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
A Tuesday Valentine's Day this year should bode well for the floral industry. (What better gift to deliver to the office to a chorus of oohs and...
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
'Tis the season to market online and position your business as the go-to place for great gift ideas, according to Susan Friesen of the website...
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free...
Tired of slashing prices on unsold Christmas merchandise after the holiday, two years ago, Andy Knowles of Rob's Flowers & Gifts in Poplar...
There’s a reason “there’s an app for that” became a catchphrase, according to Crystal Vilkaitis, owner of Crystal Media. “It seems like there is an...