Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What...
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
This video spotlights SAF’s 2015 Petal It Forward event in NYC, along with the traditional media and social media results that were generated from...
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings...
Did you roll your eyes at silly April Fool’s pranks last week? For one New York City florist, the mirth-filled holiday is no joke: It’s an annual —...
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
If you've followed our advice and reached out to the media to generate some Valentine's Day coverage, you likely have a big interview coming up....
A positive feature story and quality photo can help you end the year on a high note. Looking for an angle to get your business in the news this...