Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
Just in time for Women’s Day tomorrow, a wholesaler in Plymouth, Minnesota, received some high profile, positive news coverage for its holiday...
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...
For a longtime business in Philadelphia, the Super Bowl — and the Eagles’ big win —provided plenty of opportunity to celebrate with their customers,...
Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...
Talk about a star turn: A 70-year-old family florist in Sacramento, California, is one of several local businesses featured in “Yes! We’re Open” a...
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...