From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11...
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional...
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
Imagine the streets of your city or town filled with smiling people holding bouquets. Picture your social media feeds brimming with messages of...
The Society of American Florists is getting ready to Petal It Forward on Wednesday, October 19, and the association has a host of ideas and...
Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal...
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...