Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
Mother’s Day Prep: Win Over Consumers — and Their Wallet
With consumers spending more on experiences, it is imperative that florists' amp up their marketing and offer products and services that set them...
Floral Pros Ask Congress for Key Measures to Aid Industry
SAF’s fly-in attendees enjoy a quick break in front of the US Capitol: From left: Tim Farrell, AAF, AIFD, PFCI, Teleflora, Drexel Hill, Pa.; Austin...
Mother’s Day Prep: Must-Dos to Maximize Margins
Carefully examine expenses — especially how you calculate the cost of labor — to maximize profit margins. As Mother’s Day approaches, savvy florists...
The Key to More B2B Sales
LinkedIn is a powerful tool to connect with potential business accounts in your community, but you must be proactive to make an impact. Looking to...
A Secret ‘Superpower’ to Boost Employee Engagement
An empathetic leader can boost morale, engagement and productivity. The biggest motivation behind employee engagement and innovation isn’t salary,...
What Your Wholesaler Wants You to Know Before Mother’s Day
Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing,...
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The...
Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new...
4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are...
Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll...
Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’...
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
SAF Responds to Sustainability Misinformation in the Media
The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral...
 Leverage AI to Give Blogs an SEO Boost
Creating blog posts that generate clicks involves a strategic blend of SEO, a unique brand voice, imagery, and a seamless web of internal links —...