More over glistening ice doves. Beach-loving brides and grooms are saying no thanks to traditional ice sculptures and yes please to the 2016 update:...
Free WebBlast on Fiscal Forecasting for a Fickle Economy
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for...
Top Business Experts Coming to SAF Maui 2016
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
2016 Petal It Forward Date Set for October 19: SAF Seeks Industry Participation
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
Presidential Election Colors Design, Floral Trends for 2017
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
Boost Wedding Sales with New Trend Knowledge
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...
Before the Halftime Show, a Flurry of Flowers for Queen B
Looking for a little last-minute fodder to share on social media — maybe a pop culture reference to nudge would-be Romeos into action? Why not...
New Lines of Greeting Cards Get Cute (and Cheeky)
Merry Christmas? Happy Birthday? Congratulations? Those are the worn-out greetings of another era. That’s according to The New York Times, which...
REI Opts Out of Black Friday
More than two weeks before Thanksgiving, one national retailer is already dominating Black Friday chatter on social media — and, in shopping season...
For Big Day, More Brides Choose ‘Sexy’
The latest bridal trend to hit the aisle (and style section)? “Sexy” dresses that — at least to some people — appear ready for the bedroom rather...
Perk Up Fall Sales With Pumpkin
In search of a simply irresistible add on gift? Take a cue from Starbucks and Trader Joe's and pedal the orange stuff. Few things are more...