Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City,...
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the...
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings...
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
A cut flower-themed public television show that reaches an estimated 87 percent of the country is the winner of Floral Management’s 2019 Marketer of...
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
Have you vowed to work on your visual merchandising this summer? Here are a few best practices, courtesy of display expert Becky Tyre, author of the...
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters,...
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