The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is...
Admit it: You can’t live without your smartphone. You stay connected and productive, engaging with friends, coworkers and customers alike using...
At home in Phoenix, Arizona, Cheryl and Brad Denham have tried for some time without luck to schedule a meeting with Sen. Jeff Flake, the state’s...
The current presidential campaign seems to be the stuff of dreams for comedians — the jokes must write themselves, right? But for acclaimed...
Many weddings today are a multi-vendor operation — with bands (even marching bands), photo booths, tattoo artists — joining the party and fighting...
After the recent death of Nancy Reagan, one florist is remembering the former First Lady as soft-spoken, gentle — and quick to show her...
Close 90 floral industry members gathered in Washington, D.C., March 14 and 15 to channel their inner lobbyist and advocate on behalf of the needs...
A beloved floral industry member, celebrated presenter and designer died March 13. Richard Seaboldt, AAF, AIFD, PFCI, entertained, educated and...
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
Albert H. Felly, AAF, 90, died peacefully at his home in Green Valley, Wisconsin, on January 17, 2016. Felly, a member of the Society of American...
Thanks to strategic outreach by the Society of American Florists, tens of millions of American women were reminded last month that “just because”...
International Women’s Day on March 8 is making big moves in U.S. pop culture. The blockbuster Marvel Comics superhero film “Deadpool” makes a...
James Boodley, professor emeritus of floriculture and ornamental horticulture at Cornell University and a recipient of the Society of American...
Not seeing a lot of traction for Women’s Day in your area? Why not get proactive — and get a little help from your (female) friends? In Chicago, a...
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its...