Here’s some fun news to report to your brides and grooms: When they send out their wedding invitations, they can include some flower love —...
Petal It Forward Video Reaches Nearly 223K Views and Counting
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Talk Shop at Congressional Action Days
Retailers, wholesalers, suppliers and growers coming to the Society of American Florists’ 37th Annual Congressional Action Days, March 13-14 in...
Deadlines Approaching for Awards Nominations
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in...
Florists Look Forward to Weekday Valentine’s Day
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists...
Get the Stories Behind Washington’s Stories at CAD
Politics is constantly changing, but what always remains the same is the drama that happens behind the scenes. During the Society of American...
Growers Predict Shortages of Key Foliage for Valentine’s Day
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to...
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
Rose Parade Delivers on Flowers and Fun — a Day Later than Usual
The 2017 Tournament of Roses Parade in Pasadena was a day late this year, but it wasn’t short on flowers. This year’s event was held Jan. 2, instead...
After a Crisis, a Florist Returns to Work Renewed
Life seemed pretty good to Rakini Chinery in 2011. Allan’s Flowers & More in Prescott, Arizona, the business she’d owned for more than a decade...
Floral Design Institute to Award $30,000 in Student Scholarships
David and Leanne Kesler, co-owners of Floral Design Institute in Portland, Ore., are pleased to announce that they will be offering student...
Florabundance, Inc. Acquires GardenRosesDirect.com
Florabundance, Inc., a wholesale flower distributor serving the United States and Canada, has purchased the site GardenRosesDirect.com. “We are...
Floral Designers Cheer Pantone’s Selection of Greenery
Floral designers’ overwhelming response to Pantone’s Color of the Year for 2017: Yeeeesssss! Last week the venerable color institution unveiled its...
Charleston Florists Talk Roots and Future in Local Paper
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What...
Estate Tax May Be on Death Row. Again.
Estate tax repeal, a long-time Republican objective — and an important goal for many members of the floral industry — may become a reality during...