Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and...
Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
Seasoned CPA Shares Insight on Pricing Events for Profits
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the...
For Growers, Outstanding Varieties Provides Opportunity to Stand Apart
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright...
Excitement Grows for SAF Amelia Island 2019
School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education,...
SEO Pro Dishes Tips on Mother’s Day Best Practices
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to...
Members Save on Avis and Budget Car Rentals
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base...
Legislative Wins Bolster Excitement for Congressional Action Days
Securing $1 million in new funding for the Floriculture and Nursery Research Initiative (FNRI), reinstating the Floriculture Crops 2018 Summary...
Distinguished Correspondent to Kick Off Congressional Action Days
Acclaimed political analyst Reid Wilson will kick off the Society of American Florists’ 39th Annual Congressional Action Days on March 11. “We are...
Petal It Forward 2017: Social Media Coverage
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Conquer Your Finance Fears at Profit Blast
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway...
Profit Blast Speaker Shares Social Media Strategies for Prom
When you were in high school, chances are you planned your prom look by reading Seventeen magazine or heading to the mall. Not so with...
Lobbying Expert to Share Tips at Congressional Action Days
Participants in the Society of American Florists’ 39th Annual Congressional Action Days, March 11-12, will head to their congressional appointments...
Political Journalist A.B. Stoddard to Speak at SAFPAC Dinner
Award-winning journalist A.B. Stoddard will headline the SAFPAC Reception and Dinner, Tuesday, March 12, offering her nonpartisan insight on the top...
First Timers Bring New Perspectives to Congressional Action Days
By attending CAD, you will see and hear vital information regarding the floral industry and so much more first hand. To receive first-hand...