SAF’s 1-Day Profit Blast in Nashville, sponsored by DWF Wholesale, features Paul Goodman, MBA, CPA, PFCI who will present “A Roadmap for Profitable Deliveries.” Early-bird registration saves you $60 and is available until January 3. Additional registrants from the same company are only $99 each.
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul Goodman, MBA, CPA, PFCI, a contributing writer to Floral Management magazine, industry accounting expert and a presenter on Jan. 13 during the Society of American Florists’ 1-Day Profit Blast in Nashville, Tennessee sponsored by DWF Wholesale.
“Busy times require more drivers,” Goodman said. “A great source of drivers is to tap into the ‘retirement pool.’ These are people who are retired but would love to work some to supplement their income as well as to have something that keeps them busy. They’re usually not looking for full-time work. And they are perfect for adding hours before a holiday.”
Another tip from Goodman: If you want to plan effectively for Christmas (or, just around the corner, Valentine’s Day), look to your past.
“Look at the data from last year by day leading up to the holiday,” Goodman said. “Your POS should keep data on how many deliveries were done each day. Assume a driver can average about three deliveries per hour (four if they are close by). Divide your number of deliveries by three to see how many hours of delivery time you will need to cover. Make sure you have enough drivers scheduled to cover each day’s delivery load without overstaffing.”
Goodman will cover planning strategies and more at the Nashville 1-Day Profit Blast. Among other topics, he’ll address:
- How to set delivery zones and charges
- How to track drivers’ productivity
- Where to find quality drivers for holidays
Still on the fence? Other Nashville Profit Blast speakers include:
- Derek C. Woodruff AIFD, CFD, CF, PFCI, owner, Floral Underground, with “Design Hacks and Smart Services to Delight Consumers,” sponsored by:Syndicate Sales where attendees will learn:
- Handy techniques using innovative tools and accessories to create distinctive — and profitable — designs for everyday arrangements, event and sympathy work
- Ideas for in-store experiences that entice foot traffic and create flower and plant enthusiasts who turn into repeat customers
- How to cater to consumers’ interests in sustainable design solutions and subscription services
- Sam Bowles, director at FloralStrategies and his presentation “Extraordinary Service in Your Shop Every Day,” sponsored by FloristWare. His presentation will include:
- Effective language to greet customers, introduce more high-end designs and handle complaints with professionalism and grace, putting buyer and seller at ease
- Simple ways to engage customers on the floor and tactics to empower even your shyest employees
- Follow-up techniques to ensure customers’ complete satisfaction and how to nonchalantly prompt them to share their experience online
- And speaker Crystal Vilkaitis, founder, Social Edge and her presentation “What’s Up (and Coming) with Social Media.” Where even the most (or least) social media savvy designer can learn:
- How to create targeted Facebook ads with a high ROI
- How to boost visibility with video tools like FacebookLive and IGTV
- Why Messenger bots will be a game changer in customer communication
- Plus, breakfast with lunch sponsored by Hortica, and the Supplier Showcase
Register today and save with early-bird pricing. Tickets are just $139 for members ($189 non-members) when you register before Jan. 3, 2019. Plus, it’s just $99 to bring coworkers from the same company. Register online.
Save the date: Sponsored by Jacobson Floral Supply, SAF 1-Day Profit Blast in Boston is March 31.
Anne Holub is a contributing writer for the Society of American Florists.
