Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and...
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the...
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright...
School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education,...
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to...
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base...
Securing $1 million in new funding for the Floriculture and Nursery Research Initiative (FNRI), reinstating the Floriculture Crops 2018 Summary...
Acclaimed political analyst Reid Wilson will kick off the Society of American Florists’ 39th Annual Congressional Action Days on March 11. “We are...
Follow #petalitforward on social media:TwitterInstagramFacebook
If tax season has taken the wind out of your sails or the mere thought of your shop’s finances send shivers up your spine, you could use a getaway...
When you were in high school, chances are you planned your prom look by reading Seventeen magazine or heading to the mall. Not so with...
Participants in the Society of American Florists’ 39th Annual Congressional Action Days, March 11-12, will head to their congressional appointments...
Award-winning journalist A.B. Stoddard will headline the SAFPAC Reception and Dinner, Tuesday, March 12, offering her nonpartisan insight on the top...
By attending CAD, you will see and hear vital information regarding the floral industry and so much more first hand. To receive first-hand...