Walking through an airport terminal or grocery aisle, it's hard to miss Botanica International's jumbo-sized kelly green tote bag with the company's...
Branded Items Build Major Awareness
read more
Business Builder
Customers Reward Companies Who Make Shopping Easy
The pursuit of delighting customers might be simpler than you think. According to a Harvard Business Review survey, customers rarely patronize a...
Holiday Banner Ads
As Clark Griswold will attest, decking the halls can be a painstaking chore, indeed. Fortunately, dressing up your cyber store (website and social...
Social Media Cards Encourage Posting, Tagging
In late August, Jackie Levine, manager of Central Square Florist in Cambridge, Massachusetts, posted on Twitter a photo of the shop sandwich board...
Score Some Pre-Christmas Press
A positive feature story and quality photo can help you end the year on a high note. Looking for an angle to get your business in the news this...
Give Thanks For Your Staff
In the spirit of Thanksgiving, take a few minutes to thank the employees who help make your dream a reality. Before you break for the long weekend,...
4 Tips to Make Your Holiday Displays Shine
It's time again to deck the halls. Tempting though it may be to simply hang a wreath or some lights and be done with it, you'll draw more customers...
Wedding Resource Center
How do you woo the newly engaged? Gorgeous photos are just one part of the equation; expertise and enthusiasm can help seal the deal. Get inspired...
Share Why It Pays to Shop Small
We've entered the busiest shopping season of the year, and the competition for consumers' money is fierce. Remember, it's better to be nice than...
Prepare for Engagement Season
Tinsel and champagne aren’t the only things sparkling in early winter. Enter: the parade of engagement rings. Tis the season to pop the question!...
Google Insider on SEO: Keep Content Fresh and Use Those Free Tools
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
Michigan Florist Partners With Local Vendors for Holiday Party
Camaraderie and charity help a Michigan florist kick off the holidays on the high note. Blumz…by JR Designs in Ferndale, Michigan, hosts its fifth...
What’s Your Customer Response Time?
What you say to customers matters — as does when you say it. No one likes to wait, but customers with a problem or a question have even less...
Ultimate Floral Industry Supply Guide
Inspired by the phenomenal flowers and products in this month's Floral Management? Want to upgrade your designs with some modern touches — maybe a...
Two Dozen Daily Deals Drives Yuletide Traffic for Oregon Florist
Determined to end the year on a high note, Doug Fick treats the holiday season as a marathon, not a sprint. The owner of Broadway Floral Home and...