We’ve entered the busiest shopping season of the year, and the competition for consumers’ money is fierce. Remember, it’s better to be nice than naughty. Rather than bashing the behemoth big box stores, hone in on all the positive aspects of patronizing small businesses. Below are a few nuggets, courtesy of Business Bee, that make perfect fodder for blog posts, social media, email marketing messages and shop signage.
- Small businesses support your local economy. Shopping small has a big payoff for your local community. According to Metro Family Magazine, $73 out of every $100 spent at your neighborhood shop stays in the community, funding city programs and improving neighborhood services. By comparison, the amount drops to $43 at big box stores.
- Small businesses build strong neighborhoods. Small businesses know and love the community that helps them thrive. Want to catch up on neighborhood news? Make meaningful connections? Look no further than your local deli, boutique or flower shop.
- Small businesses preserve community distinctiveness. Independent businesses, run by people who genuinely care about customer satisfaction, celebrate your city’s uniqueness. Small business owners pride themselves on offering stellar service and responding to their community’s needs and wants with products that exude character and quality.
- Small business owners possess product expertise. Local merchants know their products backwards and forwards and are eager to help you make the best purchasing decision.
- Small businesses fund local charitable programs. Studies confirm small business owners are exceedingly generous. According to Sue Lynn Sasser, PhD, a professor of economics at the University of Central Oklahoma, nonprofits received 250 percent more funding from small businesses than large ones.