Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in...
Couples are ditching the formalities of a traditional ceremony and reception (not to mention the wild cousins and divorce parents who refuse to get...
A neighborhood block party helps a Portland, Oregon, flower shop stay top of mind in the community and turn over excess inventory. The Northeast...
Amazon’s third annual Prime Day came and went this week, but before you dismiss the mega sale as a gimmick, you might want to consider what its...
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their...
Sales can be hard to come by in the summer. If it’s a conscious decision to pull back in the summer, that’s one thing. But if you find yourself...
Last week, Lori Kunian, owner of Affairs to Remember in Melrose, Massachusetts, joined the prestigious ranks of the American Institute of Floral...
If drumming up new corporate accounts is on your to-do list summer, you might want to pick up the phone, rather than send an email. Gordon Tredgold,...
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable...
Remind social media followers to include flowers in their Fourth of July celebrations. The Society of American Florists provides members with seven...
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment...
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member...
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One...
Success isn’t just an outcome, it’s a mindset. Crystal Vilkaitis has nailed down the steps to getting in the perfect mindset for social media...
Corporate work comes in all shapes and sizes, be it lobby pieces, arrangements for employees or clients, décor for company parties or staging for a...