Sales can be hard to come by in the summer. If it’s a conscious decision to pull back in the summer, that’s one thing. But if you find yourself...
How to Stop the Summer Slump
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Business Builder
Anatomy of an Impactful Interview
Last week, Lori Kunian, owner of Affairs to Remember in Melrose, Massachusetts, joined the prestigious ranks of the American Institute of Floral...
How to Reinvent Cold Calls to Build B2B Sales
If drumming up new corporate accounts is on your to-do list summer, you might want to pick up the phone, rather than send an email. Gordon Tredgold,...
Can a Facebook Contest Lead to New B2B Work?
In Anchorage, Alaska, Bagoy’s Florist & Home may have hit upon a social media contest that drums up engagement online and creates actionable...
SAF Graphics Celebrate Fourth of July Flowers
Remind social media followers to include flowers in their Fourth of July celebrations. The Society of American Florists provides members with seven...
How to Make Delivery Profitable and Palatable
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment...
Benchmark Your Business
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member...
Summer Slowdown Presents Perfect Opportunity for a Party
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One...
Free WebBlast to Reveal 3 Tips for Social Media Success
Success isn’t just an outcome, it’s a mindset. Crystal Vilkaitis has nailed down the steps to getting in the perfect mindset for social media...
Flower Bar Boosts Party Experience, Florist’s Bottom Line
Corporate work comes in all shapes and sizes, be it lobby pieces, arrangements for employees or clients, décor for company parties or staging for a...
3 Ways to Turn Instagram Followers into Buyers
You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into...
Practical Tips to Keep Expenses Under Control
How would you feel if someone walked in this afternoon and purchased $1,000 worth of your beautiful flowers? Someone you weren’t expecting. Someone...
Twitter Looks Different — Make Sure Your Logo Doesn’t
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate...
Arkansas Flower Shop Goes Mobile with Pop Up Camper
When rent increased on their shop’s Bentonville, Arkansas location, Jo Buttram, AAF, and Shelby Shy, AAF, the mother-daughter duo behind Shirley’s...
Free Social Media Training for SAF Members
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...