Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community...
Watch ‘The Social Selling Mindset’ WebBlast
Are you ready to have the phone ring more? Get more people in your store? Increase sales? Gain confidence? Then watch “The Social Selling Mindset"...
Financial Sins to Avoid
Do you know one of the most dangerous legal mistakes a business owner can make? Not paying payroll taxes on time. The slide toward that financial...
Humorous Sign Drives Customers to Illinois Florist
Hurricanes, wildfires, tragedy in Charlottesville, and the constant threat of nuclear war with North Korea — it hasn’t exactly been the summer of...
‘Dreamy’ Cops Provide a Lesson in Silly Done Right on Social Media
Hurricane Irma was no laughing matter, but for one police department in Florida, the big storm, and some savvy social media posts, created giggles,...
Yikes! Hunky Cop Has Troubling Past
A recent story in our Sales Wake Up newsletter set out to illustrate social media marketing tips and ended up highlighting how fast and dramatically...
Florists Share Tips for Petaling it Forward
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...
Petal It Forward Prep: Order T-shirts, Flower Cards and Stickers
Wearing T-shirts in your shop’s signature colors or lime green, fluorescent pink, or neon orange will make your “Happiness Ambassadors” stand out...
For Millennials, ‘Urban Wilding’ is the New Decorating
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon...
Pet Bereavement Designs Make Easy Sales for Texas Florist
Anyone who’s ever had a pet knows it’s a painful and emotional event when Fluffy or Fido dies — a fact that veterinarians understand quite well. In...
Let Your Business Go to the Dogs
Excited employees, thrilled walk-in customers and grieving family members who get an unexpected pick-me-up. These are just a few of the benefits...
Free WebBlast: The Social Selling Mindset
Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists...
Steal This Doughnut Shop’s Sweet Social Moves
Since opening in late May, Five-O Donut Co. in Sarasota, Florida has been the go-to spot for locals craving a sugar fix. The gourmet doughnut shop...
Petal It Forward Prep: Pre-Made Bouquets and Assembly Lines
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...
Strengthen Your Relationship with Customers in 5 Words
“Saw this. Thought of you.” Those two sentences — the kind of verbiage often tacked onto a forwarded news article —might not sound revolutionary,...