You may be starting to feel a chill in the air. Kids are brainstorming Halloween costumes. Harvest festivals (and pumpkin-flavored goods) are...
5 Tips to Get Ready for the Holidays Now
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Business Builder
Want a Big Buck for Your Social Time? Make Live Videos
If you have 15-20 minutes to devote to social media, should you whip up a quick blog post about your gorgeous Thanksgiving centerpieces, or take...
Support the Petal It Forward Thunderclap
The Society of American Florists urges its Facebook and Twitter followers to help spread the same Petal It Forward message on social media at the...
Petal It Forward Prep: Finalize Your Publicity Push
With one week to go until Petal It Forward on October 11, now is the time to finalize your social media and public relations game plans. The Society...
More Effective Email Promos in 3 Steps
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed...
4 Formatting Tips to Boost Readership
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your...
Amplify the Buzz: Support the Petal It Forward Thunderclap
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the...
Petal It Forward Prep: Remind Media and Prepare Messages
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
Attract News Coverage with Petal It Forward Media Advisory and Press Release
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...
Do You Have the ‘Unique Value Effect’?
Any parent who has procrastinated before the holidays knows that the “must-have” toy of the season — the one flying off the shelves — is marked up...
Dallas Florist Pulls Out All the Stops For Annual Design Contest
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community...
Watch ‘The Social Selling Mindset’ WebBlast
Are you ready to have the phone ring more? Get more people in your store? Increase sales? Gain confidence? Then watch “The Social Selling Mindset"...
Financial Sins to Avoid
Do you know one of the most dangerous legal mistakes a business owner can make? Not paying payroll taxes on time. The slide toward that financial...
Humorous Sign Drives Customers to Illinois Florist
Hurricanes, wildfires, tragedy in Charlottesville, and the constant threat of nuclear war with North Korea — it hasn’t exactly been the summer of...
‘Dreamy’ Cops Provide a Lesson in Silly Done Right on Social Media
Hurricane Irma was no laughing matter, but for one police department in Florida, the big storm, and some savvy social media posts, created giggles,...