Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists partners with Crystal Vilkaitis, a retail social media expert and founder of the Social Edge. She has worked one-on-one with...
Since writing our story yesterday on Hurricane Irma, EBrief editors have received additional updates from two of the industry’s wholesalers regarding how the Category 5 storm is affecting the supply chain. Ben Powell, Mayesh Wholesale: As of Wednesday afternoon, “we...
No one has ever accused Deborah De La Flor, AIFD, PFCI, of inaction, but last week, after realizing the extent of the damage caused by Hurricane Harvey, she leaped into action with speed and determination that surprised even her longtime industry friends. Days after...
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made bouquets from suppliers. The next big time-saver: recruit volunteers to assemble bouquets and attach Petal It Forward...
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11. That leaves 12 states to go — Alaska, Arkansas, Idaho, Iowa, Kentucky, Maine, Mississippi, Nevada,...
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