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Hidden Flowers Pique Community Interest, Goodwill
Despite her careful planning, sometimes Nancy Witte-Dycus, AAF, ends up buying more product than she needs. But a few years ago, the owner of Fantasy Flowers in Thiensville, Wisconsin, came up with an idea that puts those leftovers to good use. She fashions them in a...
Explore the Future of Retail at SAF Palm Beach 2017
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the day with the touch of a button. Since then, it’s continued to morph at a rapid pace as new technologies emerge, including...
Four Ways to ‘Wow’ Customers
In his nearly 30 years as owner of Beneva Flowers, Art Conforti, PFCI, grew the Sarasota shop from nothing to one of the nation’s largest and most prosperous retail floral businesses. At SAF’s 1-Day Profit Blast, July 22, in St. Louis, Conforti, president of...
Bridal Show Best Practices
Bridal shows attract throngs of newly engaged women. They can introduce you to dozens or hundreds of leads — or, they can be overwhelming, expensive and ineffective, if you don’t strategize. Karen Powell, owner of OK Florist in Summerville, South Carolina,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.