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Four Ways to ‘Wow’ Customers
In his nearly 30 years as owner of Beneva Flowers, Art Conforti, PFCI, grew the Sarasota shop from nothing to one of the nation’s largest and most prosperous retail floral businesses. At SAF’s 1-Day Profit Blast, July 22, in St. Louis, Conforti, president of...
Bridal Show Best Practices
Bridal shows attract throngs of newly engaged women. They can introduce you to dozens or hundreds of leads — or, they can be overwhelming, expensive and ineffective, if you don’t strategize. Karen Powell, owner of OK Florist in Summerville, South Carolina,...
Learn SEO Scammers’ Scare Tactics and Giants’ Best Practices at SAF Palm Beach
Chances are you’ve received an email from an unfamiliar company critiquing your website and offering to fix problems affecting your search engine optimization. “It’s an absolute scam,” said Eric Wu, an 18-year veteran of the Los Angeles tech scene who has mentored...
Children’s Design Class Builds on Movie Hype
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an emoji-themed design class — to hammer home the message for consumers. On Wednesday, July 26, two days before The Emoji Movie hits...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.