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Valentine’s Day Spending to Increase 8.3 Percent, Predicts NRF
The floral industry is poised for a prosperous Valentine’s Day, thanks to the slowing rate of inflation, rising wages, and COVID-19 relief money consumers still have in savings, says Charlie Hall, Ph.D., the Ellison Chair of Floriculture at Texas A&M University...Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals and its 138th annual convention. Next Gen LIVE! is June 11-13 in Miami, Florida, the epicenter of the floral industry....Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some, according to florists who responded to the Society of American Florists’ annual survey about December sales and...Texas Florists Gear Up For A Profitable Valentine’s Day
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their shops Saturday for the Society of American Florists’ 1-Day Profit Blast. The event in San Marcos, Texas, sponsored by...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.