As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories — to share. Those stories are highlighted in this year’s Sustainability Spotlight, a special publication by the Society of American Florists’ Floral Management magazine.
In addition to resources, which include a guide to certifications and a sustainability terms glossary, the publication highlights the ways growers and manufacturers are operating with the well-being of the environment and its workers in mind.
Those practices range from soil, water and energy conservation, to the use of biological controls for pests and fungi, to offsetting carbon footprints and using less plastics. Many companies also shared how they go above and beyond to care for their workers, providing them with vaccines, food donations, meals and more.
SAF has made it a priority to consistently tell those sustainability stories to help educate the industry about the practices underway, and the Sustainability Spotlight is just one part of that commitment.
“Year-round, our newsletter and magazine content — as well as virtual events — continue to highlight sustainability efforts, new research and more,” says Amanda Jedlinsky, SAF’s senior content strategist and editor in chief of Floral Management. “This publication is a great way to showcase the many and varied practices happening along the supply chain, and it gives everyone positive sustainability stories they can share with their customers.”
To learn more about sustainability efforts in the floral industry, check out the Sustainability Spotlight online and look for it with the September/October issue of Floral Management.
Amanda Jedlinsky is the managing editor of SAF NOW.