Slowing Economy Puts Spotlight on High-Income Floral BuyersÂ
Amid an uncertain economy and escalating trade and labor pressures, high-income households remain a bright spot for the floral industry, said Society of American Florists Chief Economist Charlie Hall, Ph.D., during SAF’s Oct. 28 Ultimate Roundtable, a virtual event...
Change Your Business in One Day at Profit Blast
Florists gathered at Carbone Floral Distributors in April for SAF’s 1-Day Profit Blast, a one-day event designed to deliver practical business education. The next Profit Blast takes place in Atlanta on November 4 — offering busy retailers more insights on cutting...
Proflora 2025 Highlights Innovation, Sustainability and Connection in Bogotá
Proflora 2025 drew more than 7,000 visitors from 60 countries to Bogotá, Oct. 1–3. Hosted by Asocolflores, Colombia’s flower exporters association, the biennial event highlighted the country’s leadership in floriculture and the industry’s shift toward sustainability,...
What Does a Government Shutdown Mean for the Floral Industry?
The federal government shutdown has entered its third week, and while flowers are still moving through ports and distribution channels, the disruption is starting to affect the services growers rely on most. “Those issues are top of mind for everybody...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.