SAF Members Elect New Board and Council Leaders
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer, and Wholesaler councils. The volunteer leaders on SAF’s board and councils guide all of SAF’s initiatives, from...Is Your Branding Landing Repeat Customers?
Marketing to new customers is hard — and expensive. And studies show that new customers don’t typically spend as much as existing customers who are familiar and comfortable with the business. So how does a business build a following of loyal customers? For many...Save the Date For SAF’s 2024 Events
Behind every thriving industry are profitable businesses, and behind those businesses are smart, progressive leaders and their teams in need of education, training and networking to stay ahead. The Society of American Florists has plenty of those opportunities on tap...Member Spotlight: Barbara Keller of All A’Bloom Flowers & Gifts in Lees Summit, Missouri
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.