Turn Stress Into Success
When timelines slip and tensions rise, florists like Kaylee Stimmel (left) and Connie Butler of Botamer Florist & More rely on emotional intelligence to keep events on track and clients confident. A bride and mother locked in a disagreement over the...
Ask Aster: How Do I Encourage More Pickup Orders?
Looking for ways to boost sales, improve customer behavior and build new skills within your team? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical ideas and customized guidance tailored to your business: How...
Ask Aster: Where Can I Find Local Flowers?
Looking for practical ways to diversify your flower sources or prepare for seasonal staffing challenges? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get customized guidance tailored to your business: How do...
Boost Profits With Smarter Giftware Choices
Petra Janssen has cultivated a profitable giftware selection at Wascana Flower Shoppe in Regina, the capital city of the western Canadian province Saskatchewan. Giftware can be a powerful revenue driver for florists — or a costly drain on cash flow. The difference...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
