by Amanda Jedlinsky | Nov 15, 2023 | Floral Industry News
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry...
by Amanda Jedlinsky | Nov 1, 2023 | Floral Industry News
Is your website optimized to capture holiday sales? If not, you could lose sales. More than half (51%) of florists who responded to the Society of American Florists’ survey about 2022 winter holidays sales reported an increase in sales on their websites, outpacing...
by Amanda Jedlinsky | Nov 1, 2023 | Events, Events & Education, Floral Industry News
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the business. “There are much easier ways to make a living nowadays, so it’s so important to nurture the younger people,...
by Amanda Jedlinsky | Nov 1, 2023 | Floral Industry News, Floral Management
Want to make a difference in your bottom line? Don’t assume brisk holiday business requires overtime. “Too many florists immediately turn to overtime to make it through the holiday rush,” financial expert Paul Goodman, AAF, MBA, PFCI, of Floral Finance Business...
by Amanda Jedlinsky | Nov 1, 2023 | Floral Industry News, Floral Management
Searching for the perfect blooms that offer a good vase life, value or versatility? The November/December issue of Floral Management features the Best in Show, Best in Class and Blue Ribbon winners from the Society of American Florists’ annual Outstanding Varieties...