by Amanda Jedlinsky | Oct 18, 2023 | Floral Industry News
The Society of American Florists’ annual convention in Phoenix last month was chock full of valuable information designed to help floral professionals tackle the challenges of running a business in today’s world. Now, a sampling of some of the best information from...
by Amanda Jedlinsky | Oct 18, 2023 | Floral Industry News, Floral Management
At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back into the earth. Shop co-owner David Bilardi is sure to let his customers know about the business’s...
by Amanda Jedlinsky | Oct 18, 2023 | Business Builder
Are you among the hundreds of floral industry members in 50 states and four countries who participated in Petal It Forward? The good vibes generated during the event can have lasting impact with some additional outreach to the media and via social media. Reach out to...
by Amanda Jedlinsky | Oct 11, 2023 | Floral Industry News
The Society of American Florists’ annual Petal It Forward goodwill initiative is a week away! On Oct. 18, more than 500 floral professionals from 50 U.S. states and Washington, D.C., as well as others in Canada, Colombia, Ecuador and India, will hand out two bouquets...
by Amanda Jedlinsky | Oct 11, 2023 | Floral Industry News
When he was studying to be an accountant in college, Monty Pereira never imagined he’d find himself in the floral industry. Today, he is the proud general manager at Watanabe Floral in Honolulu, Hawaii. “People don’t really understand that there’s such a...