Raya Ward and Sandy Nielsen Baumann of Nielsen’s Florist and Garden Shop in Darien, Connecticut, accept 2016 Marketer of the Year honors from SAF’S Chief Content & Publishing Officer and Floral Management Editor in Chief Kate Penn and Dwight Larimer, AAF, PFCI, of DESIGN MASTER color tool, inc., which sponsors the award’s $5,000 prize.
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common?
They’re all marketing concepts that earned members of the Society of American Florists major exposure in their communities, double-digit sales growth, and the coveted title of Floral Management Marketer of the Year.
SAF’s Floral Management magazine honors members with its Marketer of the Year award. If you are a member retailer, wholesaler or grower whose marketing efforts have been successful, then you’re a candidate.
The 2017 Marketer of the Year winner will receive:
- $5,000 cash prize, sponsored by Design Master color tool, inc.
- FREE registration ($800 value!) for SAF Palm Beach 2017— September 6-9, The Breakers in Palm Beach, Florida
- Recognition during the Marketing Breakfast at SAF Palm Beach 2017
- Cover story detailing the marketing efforts in the September issue of Floral Management.
A panel of successful floral business owners and at least one non-industry marketing expert will evaluate entries. The Marketer of the Year Entry Deadline: June 2, 2017. Click here for the Marketer of the Year Entry Form.
For more information and read about past winners, click here.
