The Society of American Florists has added a second all-industry, in-person event to the 2022 roster, to be held just one month ahead of its popular annual convention. The new Next Gen LIVE!... Read more
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the first florist in the country to implement com... Read more
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed technological advances, economist Charlie Hall... Read more
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers and growers with fresh and vibrant colors... Read more
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety and comfort of everyone at the convention... Read more
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society — perhaps even your business. Wondering how... Read more
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining longstanding business practices almost overnight. T... Read more
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent last year according to Digital Commerce 360... Read more
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take advantage of networking time to come away... Read more
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Amelia Island 2019, the association’s 135th annu... Read more
