Amanda Jedlinsky is the managing editor of SAF NOW.
Two Reasons to Step Away from the Business This Summer
The Society of American Florists has added a second all-industry, in-person event to the 2022 roster, to be held just one month ahead of its popular annual convention. The new Next Gen LIVE! event for young professionals is July 31-Aug. 2, and SAF Orlando 2022 is Sept. 6-8.Need a nudge? Can’t decide between sending your team to Next Gen LIVE! or SAF Orlando 2022? Listen in as SAF CEO Kate Penn, retailer and SAF board member Jennifer Barnard of Tillie’s Flowers in Wichita, Kansas; and SAF President-Elect Oscar Fernandez of Rio Roses-Equiflor in Miami, discuss the two events: who should attend, what attendees can expect from each, and why it’s important to your team and business to attend one or both of these all-industry educational and networking events.