From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years,...
HOF Inductee Pete Garcia Paved the Way For a Brighter Future
For most floral professionals, the name Pete Garcia, AAF, calls to mind any tool or accessory they could ever want. For those acquainted with the...
Sharpen Your Social Media Skills
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the...
SAF Orlando 2022 Brings Together More than 400 Floral Pros
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella...
Floral Experts Converge for SAF Orlando 2022
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando...
Meet the 2022 Sylvia Cup Contestants
For the 20 floral designers competing in the 53rd annual Sylvia Cup Design Competition at SAF Orlando 2022 — the Society of American Florists’...
X,Y, Z and More: Managing a Multi-Generational Workforce
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good...
Talmage McLaurin: Floral Trends are ‘Not Revolutionary, They Are Evolutionary’
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he...
Flower Buyers and Growers Prep for Outstanding Varieties Competition
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants...
Show Off Your Design Skills in the Sylvia Cup
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when...
Drive Revenue by Wowing Big Budget Brides
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new...
Inspiration to Grow Your Business
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
Does Your Business Need to do Some Soul Searching?
The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and...
SAF to Induct AAF and PFCI Honorees
More than 20 floral professionals from across the U.S. and as far away as Australia have earned professional credentials that demonstrate their...
Reignite Your Staff
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who...
Five Minutes with Lani Callister on Outstanding Varieties
[mom_video type='vimeo' id='725301394' width='900' height='506']Color and commercial appeal, stem and foliage, bloom, and overall quality — those...
Rethink How to Find and Inspire Talent
Signing bonuses. Flexible schedules. Record high wages. Despite businesses’ unprecedented attempts to lure workers the past two years, much of the...
Great Customer Service Can Offset Consumers’ Inflation Woes
There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small...
Tap Into Consumers’ ‘Great Expectations’ in Orlando
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
Learn, Network and Grow With SAF’s Events
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...
Apply for Industry Awards by May 2
Professional awards and accreditations give you and your business clout in the industry and distinguishes you from competitors. The Society of...
Two Reasons to Step Away from the Business This Summer
[mom_video type='vimeo' id='698727046' width='900' height='506']The Society of American Florists has added a second all-industry, in-person event to...
Register Now: SAF’s Next Gen LIVE! and SAF Orlando 2022
Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American...
Time to Recognize – and Celebrate – Our Industry’s Teachers, Leaders
Anyone who’s attended a floral industry seminar – whether a hands-on design session or a social media workshop – knows the power of a great speaker...
SAF Will Help You Learn, Prosper and Connect in 2022
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re...