Valentine’s Day was a success for many florists — but the Wednesday holiday was also a last-minute hustle. That’s according to a Society of American...
With a Mid-Week Holiday, Florist Saw Rush of Orders on Valentine’s Day
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Valentine’s Day
SAF Members Generate Positive Publicity for Valentine’s Day
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...
Two-Thirds of Florists Predict Strong Valentine’s Day Sales
A mid-week holiday and a strong economy bode well for Valentine’s Day 2018. (Fingers crossed that the weather cooperates!) According to a recent...
Shop Promotion Makes Valentine’s Day More Inclusive
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or...
Share This PSA For Buying Local
With less than a week to go until the big day, Jodi Duncan, AIFD, filmed a short video message that expresses the value of purchasing flowers from a...
Teleflora Campaign Urges New Yorkers to Declare Their Love
On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly...
Valentine’s Day ‘Cheat Sheet’ Makes Interviews a Breeze
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. "Media coverage of your business, whether...
Last Minute Tips for a Successful Valentine’s Day
The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make...
Secret Shoppers Rate Valentine’s Day Flowers
Now is peak season for reporters to conduct research for their Valentine’s Day “test order” news stories, when they pose as consumers ordering...
Valentine’s Day Event Helps Massachusetts Store Find New Customers
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to...
Retail Group Predicts Increase in Valentine’s Day Spending
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
Negative Publicity Watch: SAF Responds to AutoMaxx, Victoria’s Secret
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
Fun Valentine’s Day Themed Fodder for Social Media
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the...
Save Time with Ready-to-Post Valentine’s Day Graphics
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...
Miami Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...