With less than a week to go until the big day, Jodi Duncan, AIFD, filmed a short video message that expresses the value of purchasing flowers from a...
On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly...
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. "Media coverage of your business, whether...
The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make...
Now is peak season for reporters to conduct research for their Valentine’s Day “test order” news stories, when they pose as consumers ordering...
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to...
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the...
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of...
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will...