The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make...
Now is peak season for reporters to conduct research for their Valentine’s Day “test order” news stories, when they pose as consumers ordering...
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to...
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the...
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of...
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
Want to step up your Valentine's Day marketing? Members of the Society of American Florists have exclusive access to a vast collection of marketing...
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will...
A dozen red roses may reign as the most popular Valentine’s Day request, but if you only offer this standard design, you may alienate some customers...
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your...
Here are two things many florists can depend on for Valentine’s Day: last-minute orders and seasonal hires who flake or turn out to be terrible fits...