Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...
Five-Year Pattern Shows Uptick in Valentine’s Day Buyers
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Valentine’s Day
Direct Mail, Tweaked for Better Holiday Returns
Here's a new twist for your Valentine's marketing: This year, go old school. "Direct mail, one of the most maligned marketing practices, is having a...
3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...
Consumer Survey Points to Steady Preferences and Buying Habits on Valentine’s Day
Steady as she goes. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research...
FTD: Valentine’s Day Media Campaign Fell ‘Substantially Short’ of Expectations
FTD expects consolidated revenues for the first quarter of 2018 to be about $20 million below internal expectations — a shortcoming the company...
59 Percent of Retail Florists See Valentine’s Day Sales Rise
With a weekday holiday and a strong economy, many retail florists had a good Valentine’s Day 2019. Fifty-nine percent of retail florists responding...
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
3 Valentine’s Day Mistakes to Avoid
The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams...
Teleflora Releases Animated Short in Advance of Valentine’s Day
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...
3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
SAF Asks Magazines to Nix ‘Forget Flowers’
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Detroit Florist Engages V-Day Customers with SAF Social Media Content
Gorgeous floral design? Check. Verbiage that gets customers thinking ahead for Valentine’s Day? You bet. Those two components came together...
Partner with the Competition to Earn More V-Day Sales
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an...
SAF V-Day Notebook: A Treasure Trove of Promotions, Pointers and More
Are you ready for some football?! The countdown is on for the biggest sporting event of the year, with the AFC and NFC conference games scheduled...
SAF Responds to 28 Cases of Harmful Floral Publicity, and Counting
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could...