Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of American adults bought flowers or plants... Read more
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of respondents said 2016 holiday sales increased. Ab... Read more
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists surveyed by the Society of American Florists expe... Read more
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the associated spending events (Black Friday,... Read more
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were slightly higher than 2015 returns, according to t... Read more
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be the feeling among many respondents to the So... Read more
The presidential election. Wild rides on Wall Street. Worry over international issues. Terrorism. Concern about energy prices and rising costs outside of any business owner’s control. (Hello... Read more
Next month, Valentine’s Day falls on a Sunday — historically, a low-performing day for the holiday — and a holiday weekend. That positioning pits florists against all the usual competitors (... Read more
More than half of florists say 2015 December holiday sales were higher than 2014 returns. Among the 54 percent who saw an uptick, the increase was modest but noticeable. Thirty percent of re... Read more
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season, according to the National Retail Federatio... Read more