“With Mother’s Day around the corner, it has us thinking about our moms! What is it about your mom that you love? Tell us below!” Post this message...
“How did this make you feel? We have lots more to delight your senses. Come on by to stop and smell the flowers and experience a moment of calm....
A Dallas flower shop has earned national attention for playing along in a silly and, well, rather buttery prom promotion. Cheddars Scratch Kitchen,...
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Stress Awareness Month, observed annually in April, is when public awareness is raised on stress with health groups and news outlets highlighting...
When you were in high school, chances are you planned your prom look by reading Seventeen magazine or heading to the mall. Not so with...
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
Valentine’s Day is (gulp) EIGHT days away. You have so much to do — prepping, planning, training, and more — but now is not the time to neglect your...
Social media can be a key component of your holiday promotion strategy. The Society of American Florists knows members are busy — and that planning...
Decorating. Cooking. Shopping. Mailing holiday cards. Gathering with family and friends. For many of us, the most wonderful time of the year...
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
Eager to entice foot traffic and create a buzz on social media, Nic Faitos planned an interactive fashion-inspired event in front of his shop to...
Instagram can be a florist's best friend. Our industry's products are quite literally born to be shared and can create an instant emotional...