Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to...
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of...
As you and your team prep for Mother’s Day, you may be brainstorming ways to drive more traffic to your site. Should you hire an outside party to...
A customer has found her way to your site, she’s ready to buy and then — poof! She disappears. What happened, and why didn’t you lock down that web...
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content...
Looking for your next binge-worthy series? Put screen time to good use by working on your website’s search engine optimization. The Society of...
Years ago, cramming website copy with meta tag keywords was all it took to achieve a top ranking in Google results. These days, the search engine...
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that...
Chances are you’ve received an email from an unfamiliar company critiquing your website and offering to fix problems affecting your search engine...
The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to...
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already...
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...