In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended...
Design Pro to Talk Money-Making Mechanics in Portland
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Profit Blast
Profit Blast Brings Four Educational Sessions to Portland
By Anne Holub Three weeks after SAF Palm Springs 2018, the association is taking its 1-Day Profit Blast to Portland, Oregon, on Sunday, Oct. 7....
SAF Profit Blast in Green Bay: They Came, They Learned, They Bonded
Ninety-four industry members gathered in Green Bay, Wisconsin last Sunday for the latest installment of the Society of American Florists’ popular...
How to Turn Delivery into a Profit Center
Want to close the (profitability) gap between your shop and the customer's front door? When you turn delivery into a profit center, you can. All it...
Listen in on Secret Shopper Calls to Florists in Green Bay
Tim Huckabee loves to illuminate what's going right — and wrong — at retail flower shops. During his presentation "Smart Selling," on Sunday, July...
Win the Online Popularity Contest at 1-Day Profit Blast in Green Bay
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get...
Green Bay Profit Blast to Highlight Design Profitability, Online Selling
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the...
Florists Leave Detroit with Ideas on Sales, Service, Financials and More
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to...
Two Tips for Taking Better Outgoing Mother’s Day Orders
You're days away from one of the biggest holidays of the year. Don’t panic. "Mother's Day can be a lot easier, profitable and stress-free if your...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Millennial Floral Designer Talks Shifts in Customer Expectations
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
Florists Prep for Inspiring Day in Omaha
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and...
Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Millennial Designer to Deliver Popular Gift Trends in Omaha
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight...