A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
Deborah De La Flor AIFD, PFCI, Honored with Tommy Bright Award
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Texas Florist Wins 50th Annual Sylvia Cup Design Competition
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...
Sylvia Cup to Test 19 Floral Designers at SAF Palm Springs 2018
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American...
PFCI to Honor Seven New Members in Palm Springs
The Society of American Florists will honor seven professionals with induction into Professional Floral Communicators – International (PFCI) during...
Designers to Compete for Top Honors at Sylvia Cup in Palm Springs
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
Love Talking Flowers? Judge PFCI Auditions at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Then wake up early with...
Steal Ideas for In-Store Events, Design Mechanics in Green Bay
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your...
Last Call for PFCI Applications
If you love talking about flowers, floral design or the business of flowers, now is the time to document your presentation experience and audition...
PFCI Starts the SAF 2018 Awards Season
Do you love talking about flowers, floral design or the business of flowers? Do you present programs to garden clubs or other professionals? Then...
Nominations Welcome for 2018 SAF Awards
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...
The Showcase Must Go On: New Products to Help Your Business Thrive
Barbara, Lenzee and Lacee Bilke, owners of Madeline’s Flower Shop in Edmond, Oklahoma, always hunt for intriguing containers to raise their designs’...
PFCI to Induct Six Speakers in Palm Beach
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
Palm Beach Offers Chance to Showcase and Check Out New Products
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
Go Speechless in Seattle at AIFD Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Interested in accreditation...
PFCI Honors Bobbi Ecker-Blatchford with AFE Memorial Tribute
Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...