Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote environmental or social messages, and, according to C... Read more
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start pla... Read more
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters how great it feels to both give and receive... Read more
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional video, graphics, suggested social media text, and mor... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of American Florists has created a two-minute vi... Read more
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some suggested messages to go with it: Watch what... Read more
Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal It Forward event on all of your social me... Read more
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to members. Here’s a suggested timeline to h... Read more