Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the industry to spread the good news and help... Read more
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017 Read more
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing out flowers or bouquets, don’t be discourage... Read more
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct... Read more
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11. That leaves... Read more
Wearing T-shirts in your shop’s signature colors or lime green, fluorescent pink, or neon orange will make your “Happiness Ambassadors” stand out during your Petal It Forward event. If you h... Read more
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made bouquets from suppliers. The next big time-s... Read more
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11. That leaves 12 states... Read more
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few extra hands on deck to help with your Oct.... Read more
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner you ask for donations or reduced price fo... Read more