Your shop’s Petal It Forward event might be over, and now is the time to spread the feel-good news about your flower giveaway. Post about your Petal...
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
Here’s something Annie Taylor wasn’t expecting during the Society of American Florists’ 2016 Petal It Forward event: a run on bouquets that left her...
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has...
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in...