You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente,...
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by...
The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams...
Name a more perfect Valentine’s Day window display than a fully functioning kissing booth. (We’ll wait.) While browsing the Burton + Burton gift...
Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a...
Romance gets the lion’s share of attention for Valentine’s Day — but it’s hardly the only type of love worth celebrating. At Allan’s Flowers in...
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop...
It's the final, year-end push, and you're trying to find time to drink all the coffee and fill all the orders — plus, sleep a little, too. How can...
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Last week, Toronto coffee shop Grinder Coffee earned international attention when its social media campaign to attract actor Ryan Gosling went...
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists,...
Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email...
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...