Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These...
Stock Your Store with New ‘Model’ Stems
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design
Florida Florist Sets Up Shop for Fall Photo Shoots
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in...
Attract Millennials with Smaller Designs at 1-Day Profit Blast
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Dallas Florist Pulls Out All the Stops For Annual Design Contest
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community...
Laura Daluga, AIFD, puts together a spectacular bouquet at SAF’s 1-Day Profit Blast
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society...
Look Out, Boston: Here Comes SAF’s 1-Day Profit Blast
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...
AIFD Symposium Draws Crowd of 800-Plus
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Look Out St. Louis, Here Comes SAF’s 1-Day Profit Blast
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and...
Give Customers a ‘Floral Vitamin’ Boost with Sunflowers
Sunflowers’ vibrant coloring and full shape make them a go-to choice for anyone needing an emotional pick-me-up. At Sparrows Nest Flower Shop in...
One Week to Register for Sylvia Cup’s 50th Anniversary Design Competition
The countdown is on for the 50th Annual Sylvia Cup Design Competition, the nation’s longest-running live floral design competition. Limited to 15 of...
Do You Deliver ‘Wow’? Find Out How, in St. Louis
When Ford set out to survey the retail landscape at the start of 2017, it found something notable: 48 percent of Americans say they’ll buy more from...
Invite Event Business with “Table for Two. Party of Six. Celebration of the Year.”
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote your expertise at event...
At AIFD Symposium, Awards, Designs and New Leaders
Stunning floral designs. New leaders. Major awards. And more than a little fun in the California sun. These were just some of the high notes of The...
Summertime and the Designing is Profitable
With a plethora of bright and sunny flowers at the ready, summer is a fun time to experiment with new designs to intrigue customers and generate...