Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll...
Industry Trends and Challenges: Enhancing the Consumer Experience
Editor’s Note: This report is the fourth in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
5 Attention-Grabbing Subject Lines for Hanukkah and Christmas
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your...
Give Poinsettia Flier and Brochure to Customers
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists...
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Pumpkins Add Punch to Thanksgiving Work
In British Columbia, Christa Dannhauser has found a way get her customers excited about Thanksgiving floral designs: pumpkins — and a dose of...
Keep Existing Customers Coming Back in Three Steps
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
3 Ways to Turn Petal It Forward PR Wins into Sales Success
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
Use Facebook Live to Generate Sales, Connect with Customers
Late last month, Sally Kobylinski of InBloom Florist in Orlando tried out a new social media tool: Facebook Live. Kobylinski was tempted to try Live...
In Fight In Fight for Customers, Brick and Mortars Get ‘Homey’
If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a...
What Can We Learn From The Campaign Trail?
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both...
Quick Tips on Conversions
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already...
‘Butterfly Moments’ Yield More Effective Copy
We've all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the...