Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll...
Editor’s Note: This report is the fourth in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer...
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your...
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
In British Columbia, Christa Dannhauser has found a way get her customers excited about Thanksgiving floral designs: pumpkins — and a dose of...
The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
Late last month, Sally Kobylinski of InBloom Florist in Orlando tried out a new social media tool: Facebook Live. Kobylinski was tempted to try Live...
If you want customers to linger longer, spend more and — well — set foot in-store in the first place, you may want your showroom to look less like a...
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both...
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already...
We've all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the...