“Let’s Make Democracy Personal Again” is the floral industry’s call to action for the Society of American Florists’ 37th Annual Congressional Action...
If you love talking about flowers and presenting programs for garden clubs or industry groups, you’re three quarters of the way to earning the PFCI...
Are you spending time trying to collect bounced checks instead of running your business? The Society of American Florists has an app for that. SAF...
Have expensive prescriptions? Looking for an added bonus for your staff? SAF has partnered with Hortica Insurance and Employee Benefits to get...
SAF’s 2015 Petal It Forward program generated millions of consumer impressions with positive messages about the powerful effects of giving and...
This video spotlights SAF’s 2015 Petal It Forward event in NYC, along with the traditional media and social media results that were generated from...
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
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Considering selling your business in the next few years — or even few decades? The time to prepare is now. That was one of many takeaway lessons...
Flowers really do make people happy. The Society of American Florists took to the streets of New York City to brighten the mid-week slump for busy...
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