You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author...
There is still time to encourage your customers to hop on over to your shop and pick up flowers for their Easter celebrations. Use the Society of...
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Flowers are scientifically proven to help create a moment of calm, according to research from the University of North Florida’s Department of Public...
Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American...
Every employee — from owner to the delivery driver — is an extension of a floral business, making clear communication both within and outside the...
Nearly 70 members of Congress and their staffs heard from floral professionals in Washington D.C. on March 29 about the industry’s need for...
How were your flowers grown? Your customers would like to know. Surveys reveal that consumers care deeply about the environment and are willing to...
With just 90 minutes to solve 14 riddles planted across a five-block radius, about 20 retailers, wholesalers, and growers raced through Washington...
Donald E. Hook, AAF, former president of the Society of American Florists and long-time owner of Pittsburgh Cut Flower, died March 20. He was 92....
He’s back! J Schwanke, AAF, AIFD, PFCI, returned to national television earlier this month with the fourth season of his award-winning PBS...
Year after year, houseplants have a growing mass appeal. But when it comes to caring for them, many people are clueless. In the latest issue of...
April is Stress Awareness Month and the media will be focused on all things stress-related, including how to stress less. Join that messaging by...
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought,...