Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms and teacher gifts. The Society of American Florists’ learning hub, Career Connection, has a collection of plant resources to help you boost plant sales.
- Plant Power from SAF NOW. This collection of newsletter articles breaks down the findings of the Floral Marketing Fund’s houseplant study, providing insight on consumer buying habits as well as tips to market and boost plant sales.
- Peer Learning with Plants. This collection of free videos from SAF’s Great Big Plant Event showcases what others in the industry are doing to capitalize on the plant trend.
- Plant Workshops, Events & Customer Experiences. This collection of resources provides fun ideas, tips and suggestions to connect with your customers through workshops and events.
Visit Career Connection to learn more!
Stephanie Brady is the project manager for the Society of American Florists.
