Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand...
Pump Up Profits with SAF Resources
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost...
Boost Back to School Sales With Plants
Many college students and kids in the south will be back to school in August, making it a great time for florists to promote plants for dorm rooms...
Forecast Your Future on Career Connection
Forecast Your Future, the Society of American Florists’ new series of courses focused on profitability, is available now on Career Connection. The...
Inflation Squeezing Your Bottom Line? Learn How to Forecast Your Future
Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t...
Need to Cater to Event Clients? Watch This!
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...
Access Insider Tips to Drive Summer Sales
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
Tackle HR and SEO Woes with One Click
Struggling with training new employees? Or how to get your website in front of consumers who are ready to buy? SAF has you covered. Two new courses,...
Economic Outlook: Inflation, Supply Chain Expected to Improve
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely...
Train New Designers Quickly with Flower Prep School
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a...
Interview Hacks to ID, Recruit Top Talent
Employers need to rethink the hiring process given the difficulty finding workers — and the workforce’s new attitude towards their jobs. In her...
How to Earn the ‘Olympic Gold Medal’ of Customer Service
You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the...
Sharpen Your Team’s Design Skills for Wedding Season
With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of...
Perform a Valentine’s Day Postmortem for Future Success
Congratulations, you’ve made it through another hectic Valentine’s Day! Before moving on to International Women’s Day, prom, and other spring...
Tap Into Plant Power
Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning...