Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning hub, Career Connection, has a collection of plant resources. Designed to help you select plant inventory, inspire your marketing, guide you through plant care, and plan plant workshops for customers, check out:
- Plant Power from SAF NOW. This collection of newsletter articles breaks down the findings of the Floral Marketing Fund’s recent houseplant study to provide insight, tips, and advice to boost plant sales.
- Peer Learning with Plants. This collection of free videos from SAF’s Great Big Plant Event showcases what others in the industry are doing to capitalize on the plant trend.
- Plant Workshops, Events & Customer Experiences. This collection of resources provides fun ideas, tips and suggestions to connect with your customers through workshops and events.
Use these tools and boost your plant sales!
Stephanie Brady is the communications and event coordinator for the Society of American Florists.
